About Us

Secure Choice was founded by Simon Worden, who spent years working alongside insurance brokers and businesses. With a background in marketing, Simon specialized in connecting brokers with small businesses in need of expert insurance advice.

"After years of helping brokers connect with businesses, I had hundreds of conversations with business owners who felt underserved by their brokers. Many were frustrated by a lack of clear advice, poor service, and limited support. I wanted to change that.

That’s why I started Secure Choice—an advice-driven business that truly listens to its clients. We take the time to understand your needs, provide expert and tailored guidance, and help you secure the right cover at competitive prices. But more than that, we believe in delivering a great customer experience. Whether it’s answering your questions, adding or removing members, or guiding you through your cover options, we’re here when you need us."

At Secure Choice, we do what we promise—trusted advice, better service, and real support when it matters most.